"His insights will be valuable for these students well beyond this competition because SEM is clearly a salable skill right now." Walsh, assistant professor of marketing at the College of Business and Economics at WVU. "Neil was able to take a real campaign scenario offered up by one of the students and discuss strategy on the fly," says Michael F. Google and a panel of independent academics will select the winning teams based on the success of the campaign and the quality of the competition reports. Each group works with their professor and chosen business to set up an AdWords account and structure an effective online marketing campaign. The Challenge allows teams of four college students to test their online marketing skills by spending $200 in Google-provided AdWords vouchers on the real-world business of their choice. "I think the Challenge is a great way for students to get a sense of how dynamic this kind of marketing is - being able to manage an Adwords campaign while directly interacting with a client is a phenomenal opportunity for anyone considering a career in marketing." With constant shifts in paid search rankings and Google standards, we have to be on top of our clients campaigns pretty much around the clock," said Welsh. "Pay Per Click management is not a spectator sport. Welsh and Erfe gave students real-world advice on planning and executing AdWords campaigns based on the work Silverback does for its clients on a daily basis.
Welsh, along with Silverback's director of search engine marketing Joseph Erfe, recently sat down in Morgantown with college seniors at West Virginia University who will be competing in the Challenge as part of a course in Services Marketing. Last month a few lucky competitors got some pre-race tips from PPC and SEO Campaign Management gurus Neil Welsh and Joseph Erfe of Silverback Strategies, a top DC Internet Marketing Firm.
Marketing students around the world are taking part in the Google Online Marketing Challenge, a global student online marketing competition, between now and May. These kits are supplied in a heavy-duty plastic bucket with a handle for easy transfer and storage.Ĭustom options are also available upon request, different lengths can be supplied or other fittings, like plain grab hooks or claw hooks.Alexandria, Virginia (PRWEB) March 5, 2009 Silverback also stock two 9 meter length grade 70 (G70) transport chain kits:Ĩmm chain x 9m length with a lashing capacity of 3800kgġ0mm chain x 9m with a lashing capacity of 6000kgīoth 9-meter kits are fitted with two winged grab hooks in the required lashing capacity. Batch test certificate available upon request. Our bulk drums of Grade 70 transport chain are perfect for DIY chain kits and for use in heavy-duty load restraint applications such as:Īll Silverback G70 lashing chain complies with AS/NZS 4344:2001 and is stamped at least every 500mm with its lashing capacity. Specifically designed and tested for low-stretch characteristics and durability, to suit the rigorous requirements of the transport and shipping industries. Silverback lashing chain available from all Branches nationally and 3PL Perth is made from high tensile grade 70 steel and electroplated with a gold passivated finish to ensure resistance to oxidation and rust, extending the file of the product.
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